In a significant move towards simplifying mobile pricing, South Korea’s major telecom companies, including SK Telecom, KT, and LG Uplus, are set to launch an integrated pricing plan by the end of this year. This new plan aims to combine various pricing structures for 5G and LTE services into a single, user-friendly option, allowing consumers to choose their data plans based on capacity and speed rather than the underlying technology. This shift not only enhances customer experience but also reflects a growing trend in the telecom industry towards more transparent and flexible pricing models.